Head of Digital / Director of Online Sales

Our client is one of Moldova's leading manufacturing companies, recognized on the local market for its high-quality and distinctive products.
The company is currently strengthening its digital and e-commerce direction and is looking for a strong leader to drive sustainable online growth and take its digital channels to the next level.

Why this opportunity?
  • Opportunity to influence business strategy and results, not just manage marketing channels
  • End-to-end ownership of e-commerce, digital marketing, and website development
  • Freedom to build processes and develop your own team
  • Direct impact on online sales growth and the company's digital ecosystem

Key Responsibilities
  • Develop and implement the company's digital strategy
  • Drive e-commerce performance and achieve key KPIs (CPA, ROAS, AOV, CLV)
  • Manage performance marketing channels, including Google Ads, Meta Ads, TikTok, and others
  • Optimize the company website and sales funnel (UX, conversion rate, functionality)
  • Launch, manage, and scale digital marketing campaigns
  • Develop CRM, email marketing, and SMS marketing initiatives
  • Manage the digital marketing budget and maximize return on investment
  • Expand additional online sales channels, including marketplaces and affiliate programs
  • Collaborate with external vendors and internal cross-functional teams
  • Build, mentor, and develop the digital team

Candidate Profile
  • 4–5+ years of experience in Digital Marketing and/or E-commerce
  • Previous experience managing and developing teams
  • Strong hands-on expertise in performance marketing
  • Deep understanding of digital metrics, including CPA, ROAS, LTV, conversion rate, AOV, and CLV
  • Practical experience with paid advertising platforms (Google Ads, Meta Ads, etc.)
  • Good understanding of SEO, CRM systems, and the customer journey
  • Strong analytical skills with a data-driven approach to decision-making
  • Strategic mindset with a strong focus on achieving business results

Nice to Have
  • Experience in retail, FMCG, or the beauty industry
  • Experience working with online marketplaces
  • Proven track record of scaling e-commerce businesses
  • Google, Meta, or other relevant digital marketing certifications

We Offer
  • Competitive salary package
  • Opportunity to shape the growth of one of Moldova's strongest local brands
  • Dynamic working environment with ambitious challenges
  • Strong support from top management

If this opportunity matches your ambitions, we would be happy to receive your CV at dopomoga.staffing@gmail.com, indicating the position title in the subject line.
For additional information, please contact us at +373 79 090 303.


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